Bellwetha Puts Street Life and Luxury on Display in ‘Richa Who’ Music Video

N. SimpsonJune 4, 2025, 8:43 PM

Bellwetha dropped his second music video of 2025, an eye-catching visual for his latest single titled ‘Richa Who’. Released on Wednesday, the video offers a gritty yet polished glimpse into Bellwetha’s flashy lifestyle and street credibility, themes that are central to the track’s raw lyrics.

Produced by BellBell Entertainment and Cash Code Records, ‘Richa Who’ is seen as a continuation of Bellwetha’s growing musical catalogue, following his previous release, ‘Economy’, which received multiple endorsements from Dancehall legend Bounty Killer. With its aggressive lyrics and vivid imagery, ‘Richa Who’ further establishes Bellwetha’s persona as both a hustler and a fearless street figure.

The music video opens with Bellwetha getting a fresh haircut, while scenes cut to contraband being smuggled onto the island — a cinematic start that sets the tone for the rest of the visual. “Me and mi dawg dem rich from scamming and coke… weed and rifle wi carry pon boat,” he declares in one of the song’s standout lines, painting a picture of the underworld economy that funds the high life he boasts.

Another bold lyric, “Nuh bowy cah si mi chain and grab it,” reinforces the gritty edge and street dominance the deejay portrays.

More lyrics, “Richa wah, richa who not even the poorest dawg inna mi crew…. bout yuh a hype nuh body si yoou and yo crew… Richa who, Richa wah along time man rich and bad.” The deejay also made sure to add that he’s after a 100 million and more’ like he talked about in ‘Economy’.

With some parts of the video shot inside of an apartment and other parts in the streets, accompanied by several hot video vixens, it’s definitely worth having a look at it in its entirety. The video also features members of Bellwetha’s crew, including producer Bell Bell.