The 48-year-old – also known as Puff Daddy, Puffy and P Diddy down the years – made headlines around the world over the weekend when he told fans about his new moniker.
But he has now taken to Twitter to say: “Today I’ve come to the conclusion that you cannot play around with the internet.”
In the accompanying video clip he continued: “Due to the overwhelming response from the media out there, and just due to there not wanting to be any confusion, I was only joking, okay.
“I didn’t change my name. It was just part of one of my alter egos. One of my alter egos is ‘Love’.
“But to set the record straight, because I have a lot of press to do in the next couple of weeks, you can address me by any of my older names. But if you still want to call me ‘Love’ you can call me ‘Love’ baby. But I was only playing.”
Today, I've come to the conclusion that you CANNOT play around with the internet. pic.twitter.com/ANXouExGhA
— Sean Diddy Combs (@diddy) November 7, 2017