Shelly-Ann Fraser-Pryce Says “Grand opening in Jamaica” for AFIMI Following Press Tour

In Summer of 2024, Shelly-Ann Fraser-Pryce launched her own haircare products line called ‘AFIMI’ and now she’s planning a grand opening in Jamaica soon.

The 8 time Olympic medalist took to social media on Saturday, to announce that she will be promoting the haircare products two days in New York, on February 1st and 2nd.

The 38-year-old, mother of one outlined that the endeavour is a part of her press tour ahead of the grand opening.

She wrote, “New York, are you ready?! AFIMI is bringing the essence of Jamaica to NYC 🇯🇲✨! Join us for an exclusive AFIMI Pop-Up @shopify NY from Feb 1st – Feb 2nd and experience Shelly-Ann’s vision for redefining hair care. Discover the AFIMI 8-step system, crafted with premium natural ingredients to nourish and care for all hair types.”

And, “2025 is all about getting our hair back on track, and AFIMI—meaning “It’s Mine” in Jamaican Patois—is a love letter to beauty, strength, and heritage.”

Fraser-Pryce concluded her statement by saying, “This is just the first stop in our press tour leading to the grand opening in Jamaica! Can’t wait for you to see what we have in store.”