Campari is the world’s most stylish liquor brand, and has played a leading role in creating some of the world’s most famous cocktails such as the Negroni. For the upcoming 2018 Carnival season, the brand seeks to makes it mark throughout the region as the drink of choice for all countries’ carnival seasons, while giving consumers the opportunity to win trips, costumes, event passes and other prizes as part of the experience.
In a release, Campari says that “Like the drink, Bunji brings an iconic flair to the brand in the region, as well as the bonus, a slew of hits. Shenseea’s contemporary singles and her natural aura of style, paired with Campari’s distinct taste and look, has resulted in a natural synergy was between these powerhouses and is nothing short of explosive for the next Carnival Season.”
“I couldn’t be happier to be a part of the Campari team for Carnival season. It’s all about having a great time and doing amazing things and I think my brand represents that as well”, said an elated Bunji Garlin.
Confirmed thus far for the campaign, will be a Bunji Garlin “Campari dub mix” of his 2017 soca banger Big Bad Soca, in addition to a possible Shenseea collaboration.
“Music is my creative outlet and I consider myself a very creative person, so everything that I come in contact with or go through will eventually find its way into my music. It’s something extra special for all my Campari Fans,” he explained.
“Energy and excitement is what I do, it’s what I love. Energy, excitement, and music is what Shenseea is about and I’m happy that Campari Identifies with that as well! I’m so happy to be onboard for Campari Carnival” Shenseea explains.
“What Campari is about to do will blow consumers’ minds. When you experience Carnival with Campari, there is something definitely above average. There are a number of activities for consumers to get involved in and above all that, some of the greatest rewards ever,” disclosed Kamal Powell Regional Marketing Manager Gruppo Campari.
Campari’s drive to conquer Carnival in the Caribbean will include several rousing stops throughout the region in the coming weeks. The stops will share the entertainment and surprises that will become synonymous with Campari Carnival.