After her controversial teaser posted to Twitter (nudity highlighted) on Wednesday, August 24, expectations were high for Spice’s Tape Measure music video. The newly crowned Queen of Dancehall is known for her explicit lyrics and her raunchy dressing style.
The video was uploaded to her YouTube account (with 2.02M subscribers) this morning and has already garnered 127,252 views. The song is a part of the Emancipated album which was released on August 25/26, it has 9 songs, and sports a run time of 25 minutes.
Tape Measure features Spice’s dancers, the black Rasta and Caucasian male that were introduced in the Twitter clip, among others. Written and Produced by Spice Official Ent, the video was recorded in what seems to be a warehouse workshop. Spice can be seen in various outfits bedecked in tape measures and other forms of ‘tape’ as she checks the men present and sings “b*ddy affi fit di length pan di tape measurement.”
Other lines in the song include “long till it bend beat it make it dent, if you live innah mi ole den you affi pay rent”, and “take advice from di Queen, b*uddy affi long till it bend, yeah lean.”
A fan of the female Dancehall giant said “SPICE NEVER DISAPPOINT FAN’S THIS IS A MASTERPIECE 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥Who agree 🔥🔥🔥🔥🔥”, while another saluted her for doing it all by herself. The admirer stated “Spice is a marketing genius. She gets our attention and keep us guessing and wanting more. No one does it like her. And the fact that she is doing this all by herself without no major label behind her. This woman is the G.O.A.T.” The commenter went on to state that experience in the business matters and that she deserves her dues.
Watch the official video below;