Reggae singer Tarrus Riley’s song/music video She’s Royal has reached a major milestone by surpassing 100 million views on Youtube.
The song was released in 2006 and quickly became an instant classic. Produced by veteran saxophonist Dean Fraser for Riley’s Parables album, the music video was directed by Rupert Campbell and Richard Delapenha.
In an interview with The Gleaner, the artiste, also known as Singy Singy, outlined how he came up with the song’s name after initially calling it ‘She’s Got It’. Riley revealed that his friend opposed the name by asking him ‘She’s got what?’ which led him to change it to a more meaningful name.
Riley also outlined how he came up with the concept of the song by stating, “(The song) came about as a self-esteem booster. At the time, I knew some girls who needed a confidence boost. I wanted women to feel confident about themselves,” Tarrus Riley revealed in an interview.
Singy Singy went on to reveal in another interview that his Rastafarian background inspired his lyrics to the song. He noted that as a Rasta Man, you have to see yourself as a king; therefore, it is only natural to see your significant other as a queen or royalty.
Currently, the video has 100,068,709 views, over 296,000 likes and over 7000 comments on Youtube with a Jul 12, 2007 upload date.
Watch the music video below: