Rappers Drake and 21 Savage have been enjoying the successful release of their joint album, Her Loss, but since the collaborative project dropped on November 4, it has gained unwanted atention and is at the forefront of controversy.
The album’s most recent contention stems from fake promotional Vogue covers, and the fashion and lifestyle magazine is reportedly suing both rappers over the spoofed content. Choosing quite the untraditional method of boosting excitement for their album’s debut, Drake and Savage have been promoting the project using fakes of popular promotional platforms.
Currently, the artistes have released imitations of a Saturday Night Live performance hosted by Michael B. Jordan, A Colours Show for their song Privileged Rappers, an NPR Music Tiny Desk acoustic session, Vogue cover features, and a Howard Stern interview.
However, NPR Music welcomed the spoof, retweeting Drake and Savage’s video, and said, “Let’s do it forreal tho.” As well as Stern who did not appear to mind the fake interview and laughed at how news media outlets were treating the video as if it were real.
On the other hand, Vogues owner Condé Nast has not taken kindly to the fakes of its content. According to TMZ, the media company has filed a suit against the rappers, noting that they have used Vogue Magazine look-alikes, sent out emails celebrating their appearance on the cover, and displayed posters of the cover in cities.
Condé Nast, the media company that owns Vogue, claims that contrary to Drake’s post on social media thanking the magazine’s editor-in-chief, Anna Wintour, for her support, neither she nor the magazine has approved the album in any way. It further stated that their requests for the removal of the Vogue name from the promotional items have been futile and are now asking for the immediate shutdown of the brand’s mark in the suit as well as $4 million in damages.
View Drake and 21 Savage’s spoofed promotional content below.