Burna Boy’s Concert Expected To “Boost Jamaica’s Economy”
In an interview with the Jamaica Observer, ZAMANI Moodie, a director of Twisted Entertainment and co-organizer of Burna Boy’s December 18 concert, says they hope the event will boost the local economy ahead of the holidays.
“Over the past two years so many businesses, especially the entertainment and tourism industries, were crippled by COVID-19, many of which are still grappling with cash flow and supply issues.”
As the director of the event explained, “Large concert events like the ‘Burna Boy Live’ show are always good for the local economy as a whole, and not just the entertainment industry. Naturally, we hope to work with many local suppliers and entertainment professionals but also provide numerous employment opportunities for service providers in the hospitality industry,” Moodie told the Jamaica Observer.
A performance by the Nigerian hitmaker is scheduled for the National Stadium in St Andrew. Among the other artists on the bill are reggae\dancehall giants Popcaan and Lila Ike.
Due to having worked with Burna Boy in the past, the Moodie team was able to make some connections to bring him to Jamaica for the first time.
“Burna Boy kicked off his Love, Damini North American tour with us in Barbados and the rest of the tour with Duke Concept in North America. He also headlined our festival in Miami in October so given the successes of those shows and being from Jamaica myself, naturally, I wanted to bring this experience home to Jamaica,” he added.
According to Moodie: “We, Twisted Entertainment, have been doing this for more than a decade in Barbados and other Caribbean islands. As we have grown, we have executed events in Miami with the goal of someone coming to Jamaica. We knew if we were to come to Jamaica it must be a major production, and as such we must find partners with similar vision and expertise, this we have found in Duke Concept from New York and Solid Agency from Jamaica.”
As part of this tour, the “Last Last” singer will also visit Trinidad and Tobago and Antigua on December 16 and 17, respectively.
In regards to the addition of Popcaan to the line-up, Moodie acknowledged that it was a smart move since the two entertainers have worked together before and both have a huge following.
“Popcaan is one of the hottest-trending dancehall artists right now and has been for quite some time. His catalog of hits makes him well-loved around the world and right here at home in Jamaica. Plus, with his recent trending collaborations with Burna Boy and Toni-Ann Singh we can hardly wait for his performance,” he said.
Moodie is highly anticipating that Burna Boy’s concert will be completely sold out as ticket sales have been fast-going.
