Popcaan Highlights Being Targeted by Police in ‘Greatness Inside Out’ Music Video
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April 30, 2024
St. Thomas native Popcaan highlights the issues he has been facing with the Jamaica Constabulary Force, notably the ones from his birth parish in his latest musical release titled ‘Greatness Inside Out‘. The track along with visuals were released on Tuesday as he seeks to use his platform to tackle the sensitive topic of police targeting in a powerful and thought-provoking manner.
In the over four minutes long song, the Unruly Boss calls on God to protect him as he is being targeted by the cops. “Nuh care how dem fight we a greatniss a run inside,” are some of the lyrics of the introspective song.
On the other hand, the music video was shot at a river, seemingly in St. Thomas, it features Popcaan hanging out with associates and having fun at the river. He is also seen cooking in various scenes of the music video.
The music video for ‘Greatness Inside Out‘ is more than just a visual accompaniment to the song—it’s a rallying cry for social change. By shining a spotlight on issues like police targeting, Popcaan hopes to spark conversations and inspire action within his community and beyond.
The song was produced by Produced by DropTop Records / Unruly Ent.
Notably, back in February, Popcaan‘s performance at the ‘Lost In Time Festival’ festival in Kingston/St. Andrew, Jamaica was cut short by the police, prompting Protoje to lash out at the government before dropping the mic and exiting the stage, unhappy with the ending.
Back in December of 2023, the Unruly Fest originator engaged in a heated verbal altercation with the police as the concert was brought to an abrupt end by the authorities. Following Unruly Fest, the artiste was slapped with five charges on January 4.
As an artiste, Popcaan has always used his music as a tool for social commentary and empowerment. With ‘Greatness Inside Out,’ he continues this tradition with earlier songs such as ‘Silence‘ and ‘Dream‘, using his platform to amplify the voices of those who are often overlooked and marginalized.
Watch the music video below:
