“Never Forget” is the new hit song that is being promoted for Ruffi the artiste who started from humble beginnings in Westmoreland and remembers the days when he had no money for lunch and no proper shoes to wear. He wouldn’t forget his dream to become a recording artiste one day. He was always interested in music and believed his life could change if he did music and did it well.
He is influenced by Bounty Killer who used music to turn his life around also. It is good to see a Jamaican youth who is staying away from crime and continues to do well.
Even though Ruffi was born in Haddo in rural Jamaica, his dreams are coming through and it is clear that he will do well. The video will be loved by everyone, but mainly by the people who know how it feels to face hardship and struggle to make it.