What Is An Explainer Video And How Your Business Can Benefit From It

Monday, May 9, 2022, 11:31 PM GMT-5

In recent years, explainer videos keep rising in popularity. In fact, right now more and more companies choose to include one on their home page, no matter if it’s a product or app explainer video. 

What Are Explainer Videos?

Explainer videos are in essence short videos that try to break down complex topics. When it comes to businesses, this type of content explains everything that customers need to know about a company. Namely, the video will include information on the company’s history and vision, as well as thorough explanations of the products or services it offers.

The Benefits of an Explainer Video

#1 It Is an Engaging Form of Content

There are many reasons why explainer videos have become so popular. However, one of the most important ones is that they are extremely engaging. Users nowadays get bombarded by thousands of information and they will stop their scrolling only if something catches their attention.

#2 It Can Easily Be Repurposed

Another great benefit of this type of content is that it can be repurposed. When you invest in an app explainer video, you can use it on your website and the app store, embed it on various blogs and newsletters, and even post it on social media. 

#3 It Builds Brand Awareness

When a user first lands on a company’s website, it is often hard to determine its philosophy and vision. Explainer videos are a quick solution to communicate your business’ message clearly and effectively. This way, users will feel like they thoroughly understand your brand, a thing that will also boost their loyalty. 

An explainer video is an important step towards converting users into your customers, regardless of your industry. The right video production company, such as Zelios, will help you find the style that best fits your message.  

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