Elaine Thompson-Herah Signs Contract With PUMA

Thursday, July 14, 2022, 9:47 PM

Five-time Olympic Champion, Elaine Thompson-Herah has signed a contract with PUMA, a multinational corporation and one of the world’s leading sports brand.

In a statement released by the company today, July 14, Chief Executive Officer (CEO) Bjørn Gulden welcomed Thompson-Herah to the PUMA family and also acknowledged some of her notable achievements throughout her track and field career.


“With her speed she embodies everything we stand for as a brand. Elaine ran the second-fastest time in women’s history last year and is only 0.05 seconds off a world record. She really targets the 100-meter world record and we want to help her achieve that goal with our most innovative performance products,” Gulden said.

The 30-year-old athlete was previously signed to Nike, however, subtle hints were given since week when pictures showed her in PUMA gears while at the airport heading to Eugene, Oregon to compete in the World Athletics Championships.

“PUMA just felt like the right fit, a company that has been working with the world’s fastest man (Usain Bolt) for decades. I am excited to be part of such an elite group and can’t wait to get started,” Thompson-Herah said.

The sprint champion now has her eyes set on breaking the 34-year-old undefeated 100m world record.

“Now is the time. I still think there’s a lot I can unleash,” she stated.

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