The Jamaica Bobsleigh team has received a much-needed sponsorship of US$20,000 to assist in their participation in this year’s winter Olympics to be held in Beijing, China. Minister of Tourism, Hon. Edmund Bartlett on Friday, January 28, made the disclosure, during a virtual joint press conference between the Jamaica Bobsleigh and Skeleton Federation and the Jamaica Tourist Board (JTB).
The Minister also mentioned that they will be launching a new tourism product that will depend primarily on sport and entertainment. Citing that they are the two main areas that amass large followings.
He also said, “Entertainment and sport are going to be mega pillars on which the new tourism is going to be predicated.” He took the opportunity to congratulate the bobsleigh team who he says are doing an excellent job in representing the country, showing their national spirit, and continuing to wave the Jamaican flag. Their presence at the Winter Olympics will bring additional positive awareness to the country.
Hon. Olivia Grange also weighed in and was quick to point out that Jamaican athletes have always provided “great advertising” for the country. She also lauded their contribution in the areas of tourism, travel, and commerce.
It was twenty-four years ago in 1988, that the first Jamaican bobsleigh team debuted in the Winter Olympics.
The sponsorship was well received and will go far in assisting their efforts.