Not new to the clothing brand scene, international Dancehall artiste Popcaan has announced his newest clothing venture, which he stated is from the ‘WAVY’ collection.
His last project was a collaboration with Clarks on a new Wallabee design which was made available on November 10, 2023, at select retailers.
In a post made on Instagram on Tuesday, Popcaan stated, “Dear my unruly family I’m proud to introduce you all to the WAVY collection of the unruly Gears, @theunrulyshop Get whichever one you choose. #YuhknowNow.”
The Unruly Shop is a clothing brand under which Popcaan sells his signature merchandise to the public.
The WAVY collection includes a selection of bucket hats, snapbacks, soft hats, sweatpants, T-shirts, hoodies, sweatshirts, parachute shorts, cargo pants, and women’s tank tops.
The introductory video for the launch of the collection showcased some of what was available and in what colours. Some of these included the sweatpants and sweatshirt set in the colours white, purple, and grey and a selection of hats and hoodies, along with other items.
Watch the video below:
Fans showed their love for the new merchandise in the comment section with a lot of fire emojis and positive words. Bunch_of_blessing said, “Dem can’t stop u mi st Thomas native,” while unbothereddarasimi questioned, “How to purchase for@Nigeria please.”
However, while fellow artiste Protoje described Popcaan as a “trendsetter,” someone else wanted to know, “Where is the Black people that supposed to be modeling the launch your brand sir?”
Read more comments below: