SPICE BOYCOTTS THE GUCCI BRAND

Dancehall entertainer Spice says that she will be boycotting luxury brand of Gucci. Recently, a number of luxury brands have been caught up in the ‘Blackface controversy’ that has seen international celebrities, including rappers T.I, Soulja Boy and 50 Cent, as well as popular film director Spike Lee, calling for a boycott of the international fashion house.

In an Instagram post last Saturday, Spice shared an image sporting a pair of Gucci boots and bag, stating in the caption,
“These boots are US$2,800 and the bag is US$2,800 that’s a total of US$5,600. Here in Jamaica that’s $728,000 and trust mi this can buy a car fi run taxi.”

She says that black people spend hefty sums of money on various designers and the ‘Blackface’ sweater was like the brand “is a spit in our faces”. She says her boycott is part of her resolution for this year.

Comparing the blackface sweater to the H&M monkey sweatshirt that featured a boy of African descent, she says that after a while, the same persons who put their feet down go back to shopping for the same brands.

“All persons need to do is start supporting black-owned business,”
the Black Hypocrisy singer said.

Later today she’s scheduled to hosts a seminar at the University of Technology in celebration of Black History Month. It’s titled ‘Let’s Talk The Black Hypocrisy Movement’.

“I decided to do this because it’s something that is well-needed. Colourism has been swept under the rug for a while now, and as a black woman myself, I been through a lot, and I know their are other black woman dealing with criticism from their own kind”. Said Spice.

She says it is a move in the right direction to put a stop to colourism and bring awareness to the topic.

The dancehall DJ has opened the forum to the public to share their views on black hypocrisy and matters around the issue so that other voices can be heard.

Her main focus is to empower women, but both genders are welcome to attend.

She said that,

“Too often we see black woman bashing each other and degrading each other, and the initiative is about black woman empowering each other, I don’t want to the only speaker, I am inviting everyone to sit and talk, but I want females to leave the forum feeling empowered so they can know that not because you have a dark complexion m, you are restricted, but that you can make it happen in anything you put your mind to”.



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