The Bob Marley Foundation, which is now led by Cedella Marley, engaged in another partnership with the (JFF) or Jamaica Football Federation, that is now aimed at assisting with the marketing and sponsorship generation for the Reggae Boyz, which is the national men’s team. They are now preparing to qualify for the 2022 World Cup in Qatar.
Michael Ricketts the JFF president revealed that, the JFF had been speaking with Cedella, and she expressed an interest in helping the organization to do more marketing of Jamaica’s football on the “international stage” in order to attract corporate entities and sponsors.
“The Marley Foundation is supportive and had discussions and now this is the direction Cedella will be heading in. She has now partnered with the JFF as they try to market Jamaica’s football products,” the president said at a press conference on Tuesday.
The national female football team, the Reggae Girlz have been assisted by Cedella and The Bob Marley Foundation as they were the main sponsors for the program during their historic qualification to the FIFA Women’s World Cup in France in 2019. Jamaica became the first Caribbean country to qualify for a women’s football World Cup, at the time.
Cedella has been praised both locally and internationally as she was “the saviour of Jamaican women’s football” she started supporting the team in 2014 as an ambassador and sponsor, with the Bob Marley Foundation and turned the national women’s team’s fortunes, after it was abandoned by JFF in 2010.
The Bob Marley Foundation has been the charitable arm for The Bob Marley Museum and Tuff Gong International. An independent, non-profit organization that focuses on delivering social interventions by way of education, culture, environment, and sustainable community development.
It was established in 1986, it has, over the years, contributed cultural, financial, and other resources to many communities and organizations on the island.