Twitter’s New ‘X’ Logo Facing Backlash As ‘Wtf is X’ Trends Worldwide

Kemar TomlinsonJuly 30, 2023

Recently, Elon Musk-owned Twitter launched its new logo, ‘X’, as part of a major rebranding initiative that replaces its iconic blue bird logo with a fresh new look. Over the weekend, the “X” was fully implemented on the mobile app.

Since the new updates, Twitter users have been displaying mixed reactions with most users seemingly against the change. As a result, countless memes have been posted to the Twitter community.

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The blue Twitter bird is being shown in a popular meme, whereby it stands outside Twitter’s headquarters saying, “I was fired.”

Twitter users around the world were left scratching their heads, trying to figure out what the logo meant. Which culminated in ‘Wtf is X’ trending wildly on the popular social platform. This reaction highlighted Twitter’s power as a global medium for expressing opinions and making an impact.

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‘Wtf is X’ is also trending in Jamaica, it’s the second most mentioned topic at the moment on the island as shown below:

Some users outlined that they preferred the bird symbol rather than the new logo. In addition, there were also some users who said that along with rebranding, the platform should likewise focus on improving other aspects of its user experience, especially for its non-verified audience.

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After Musk took over Twitter last year, he introduced a number of changes to the company and changed the name of the company to X Corp as part of the changes. Musk shared his vision last October about making Twitter “the everything app”. In his own words, “Buying Twitter is an accelerant to building X, the everything app.

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Kemar TomlinsonJuly 30, 2023




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